Specialist evaluation and writing for culturally intelligent AI
Folkore, narrative and editorial expertise for language-model development
I help AI teams evaluate and improve language models through my expertise based on many years writing and editing, and through my extensive work with folklore, fairy tales, myths and legends.
Traditional Knowledge with a contemporary impact
Selected Expertise
A practical eye for accuracy, context, and story...
Writing & Editing
Clear, engaging and accurate content, with an eye for detail.
Fairytales, Myths & Legends
Expertise in mythic narratives, symbolic themes, and story structure
Folklore & Oral Traditions
Deep knowledge of global folktales, oral traditions, and cultural traditions.
Model Evaluation
Skilled in evaluation and improvement of AI generated text for factual accuracy, cultural sensitivity, and narrative quality.
How I help AI teams...
I work with researchers, product teams, and content creators to assess, refine, and enrich generated text, drawing on literary expertise and cultural knowledge.
I can help you to:
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Evaluate model outputs for accuracy and nuance
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Improve tone, structure and narrative flow
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Identify cultural issues, stereotypes, or inconsistencies
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Suggest richer, more authentic alternatives
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Create reference materials and training content
Better AI stems from a wide open world...
Example: evaluating a simple AI-generated folk tale passage...
Model output - example
Once upon a time, in a small village beside a dark and mysterious forest, there lived a poor young woodcutter. Each morning, he carried his worn axe into the woods to gather firewood for his family. One cold autumn day, while walking beneath the tall trees, he noticed a faint golden light shining through the leaves. Beneath an old twisted oak, he found a smooth stone that glittered like a jewel. He picked it up, placed it carefully in his pocket, and decided to take it home.
Review and suggested improvements
The passage is grammatically clear and establishes a familiar folkloric atmosphere, but it remains quite generic. It relies on stock motifs such as the dark and mysterious forest, alongside the poor woodcutter, and magical stone without giving them a specific cultural, historical or emotional context. Consider grounding the setting in a documented historical tradition, using details supported by reliable sources rather than inventing cultural markers. You could also give the stone a meaningful symbolic role and clarify the woodcutter’s motivation for taking it home. A stronger revision would retain the simple fairy-tale structure while adding distinctive setting, character motivation and moral tension.
My experience and impact...
25+
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years working with technology and software development, finishing as CTO with a global insurance modelling software provider.
7+
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years spent working closely with AI product and content teams.
9+
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years building deep knowledge of global folktales, oral traditions, and cultural traditions working as Managing Editor for the Tales From the World's Firesides Project.
16+
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collections of international folktales, fairytales, myths and legends published in print and digital formats.
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during that time I have also published 3 novels, 4 collections of short stories and the memoir of a professional footballer.
Integrity
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together we can create clearer, richer, and more human-AI capabilities...
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...capabilities that respect the world's stories and cultures.
At the cutting edge of editorial practice, I have worked extensively to embed AI tools in streamlined editorial workflows while preserving human judgement, accuracy and a distinctive voice.
